Minor league baseball teams have not been exempt from the economy’s downtown, leaving many front offices scrambling for ways to increase revenue.
At Florida’s Roger Dean Stadium, home of the Jupiter Hammerheads and the Palm Beach Cardinals of the Florida State League, officials have bought an old standby to the ballpark for the first time.
Opening night of 2009 featured the ballpark’s first Thirsty Thursday, offering fans a 16-ounce beer or soda for $2.
“Many, many other minor league teams are doing it,” stadium general manager Joe Pinto said. “It’s a great way to bring a crowd, as long as we can keep it controlled – which I know we will. It’ll introduce some people to the stadium who haven’t been here for a ballgame.”
the whole story now!
DIGG this story | Add to Del.icio.us